High-Tech Sports Bras by adidas and RHEON LABS®

adidas and rheon sports bra

Pain and Performance Barriers

For many women, pain from poorly designed sports bras is a major barrier to effective running and exercise. Studies show that up to 72% of women endure breast pain while running, often due to insufficient support or overly restrictive compression. This can result in a 4 cm reduction in stride length, costing runners a mile over a marathon and impairing performance by up to 7%.

Historic Neglect in Sports Apparel Design

Women’s needs in sportswear have been neglected for decades. Unlike the research and innovation poured into athletic footwear, sports bras remained rudimentary, causing discomfort and diminishing performance. Women often had to choose between feeling unsupported or compressed and suffocated. RHEON LABS® and adidas set out to change this, backed by science and a commitment to innovation.

The Techfit Control Bra, Engineered with RHEON™

RHEON LABS® collaborated with adidas to launch the Techfit Control Bra, a revolutionary solution combining advanced materials science and ergonomic design. It incorporates RHEON™ reactive polymer technology, developed over 15 years through a NASA project at Imperial College, London. This adaptive polymer remains soft and pliable under normal conditions but stiffens during high-intensity movement, providing essential support.

Key Features:

  1. Strategic Support: RHEON™ polymer strips are placed across key areas, adjusting to breast movement and providing targeted support.
  2. Ergonomic Design: Computer modeling guided the design for optimal support without sacrificing comfort, using reactive TPE strands and breathable fabrics.
  3. Performance Enhancement: The Techfit Control Bra enables women to move confidently, reducing muscle misalignment and energy waste by minimizing breast shear​ (Rheon)​​ (Rheon)​.
  4. Athlete Insights: Professional athletes and biomechanical experts contributed to the bra’s design to ensure it meets the unique needs of high-intensity training.
  5. Inclusive Sizing: With a range of sizes available, more women can access this advanced support to elevate their training and competitive edge.

Conclusion: Empowering Women to Train Without Pain

The RHEON LABS® and adidas partnership marks a transformative moment in women’s sportswear. With the Techfit Control Bra, women can now focus on achieving their best without discomfort holding them back. The bra is available online through adidas, offering a new era of support for women worldwide. Check out the latest stock and sizing information at adidas.com.