Learn how Naveena Denim Limited, a leading denim manufacturer, leads the way in sustainable denim manufacturing.
Denim is more than just a fabric. It is a symbol of style, culture, and identity. It is also a versatile and durable material that can be worn in different ways and for different occasions. But denim is not without its challenges. The denim industry is facing increasing pressure to reduce its environmental and social impact, as consumers become more aware and demanding of sustainable and ethical practices.
How can denim manufacturers meet these expectations and create denim products that are not only fashionable and functional, but also responsible and respectful of the planet and its people? One of the answers is Naveena Denim, a leading denim manufacturer and innovator based in Pakistan. Naveena Denim is committed to producing denim products that are inspired by nature, powered by people, and driven by innovation. Naveena Denim uses cutting-edge technologies and processes to produce denim fabrics and garments that are sustainable, high-quality, and comfortable. Naveena Denim also offers a wide range of denim products that cater to different needs, preferences, and lifestyles of consumers.
In this article, we will explore some of the sustainable and innovative denim manufacturing technologies and products by Naveena Denim, and how they are transforming the denim industry and the world.
Naveena Holistic Collection
Naveena Holistic collection of sustainable denim fabrics combines the most conscious raw materials and processes to amplify the positive impact for the environment and society. Naveena Holistic Denim collection are made with organic or recycled cotton, recycled polyester from PET bottles, hemp, Tencel™ lyocell, or Refibra™ lyocell fibers. They also use eco-friendly dyes, finishes, and treatments, such as Archroma’s Advanced Denim technology, Jeanologia’s G2 ozone technology, or Polygiene’s Stays Fresh technology.
Naveena Holistic Denim fabrics are available in different weights, colors, and effects, and can be used for various types of garments, such as jeans, jackets, shirts, skirts, dresses, and more. They offer the same quality, performance, and comfort as regular denim fabrics, but with a much lower environmental impact. They also support sustainability initiatives and certifications in the textile industry, such as Nordic Swan Ecolabel, EU Ecolabel, ZDHC Roadmap to Zero Programme, bluesign®, GOTS (Global Organic Textile Standard), etc.
Naveena Jeans Redesign
Naveena Jeans Redesign is a project that aims to produce jeans that last longer, can be easily recycled, and are made in a way that’s better for the environment and the people who make them. Naveena Jeans Redesign is part of the Ellen MacArthur Foundation’s Jeans Redesign initiative, which brings together denim manufacturers, brands, retailers, recyclers, NGOs, and academics to rethink the way jeans are produced.
Naveena Jeans Redesign follows the guidelines set by the Ellen MacArthur Foundation for durability, material health, recyclability, and traceability. Some of these guidelines include:
- Using at least 98% cellulose-based fibers from organic or regenerative agriculture or recycled sources.
- Avoiding metal rivets or making them easy to remove.
- Avoiding hazardous chemicals or processes that can affect the health of workers or consumers.
- Ensuring that all garment components can be easily disassembled for recycling.
- Providing information on the origin, composition, and care of the jeans.
Naveena Jeans Redesign products are designed to be timeless, classic, and versatile. They can be worn for many years and then recycled into new products or composted at the end of their life cycle.
Naveena Energy Management
Naveena Energy Management is a strategy that aims to reduce the carbon footprint of Naveena Denim by investing in renewable energy sources. Naveena Denim has established a 50MW wind power project. Naveena Denim also implements state-of-the-art solar energy system that generates 7.5MW. And thanks to its SCADA monitoring system, it optimizes its energy use in real time.
By using renewable energy sources, Naveena Denim reduces its dependence on fossil fuels and contributes to the mitigation of climate change. It also saves costs and enhances its competitiveness in the global market.
Naveena Water Stewardship
Naveena Water Stewardship is a policy that aims to reduce the water consumption and wastewater generation of Naveena Denim by implementing efficient use through reuse and recycling. Naveena Denim treats and reuses its wastewater through its ETP plant, which has a capacity of 62 cubic meter per hour. Naveena Denim also reuses water from its finishing Mercerisation machine, which saves 30k gallons per day. Naveena Denim reuses more than 40% of its water through its RO plant on ETP. Its target is to increase this number to 60% by the end of 2025.
By using water efficiently, Naveena Denim conserves a vital resource and prevents water pollution and scarcity. It also complies with the national and international standards and regulations for water quality and management.
Naveena Denim offers a variety of denim products that are designed to meet the diverse needs and preferences of consumers. Each product has its own features, benefits, and characteristics that make it unique and innovative. Here are some of the products under different headings given at:
Denim for Life
Naveena teamed up with Jeanologia and Archroma to create a new way of making denim that is very environmentally friendly. They have developed advanced technologies that use much less water, energy, and produce fewer carbon emissions compared to traditional denim manufacturing methods. This means that their way of making denim is at the forefront of sustainability, meaning it helps protect the earth. Denim For Life is proud to show that their brand of sustainability is as friendly to the environment as possible..
H2Ø (Less Water)
Through the utilization of a mere 10% of the customary water consumption, Naveena fundamentally transforms H2O into H2NO, indicating a significant reduction in water usage. The denim collection is crafted utilizing eco-friendly techniques that employ air to mimic the atmospheric conditions needed to generate ozone gas, thus bestowing the fabric with an authentic appearance of outdoor wear. This method effectively preserves water and energy resources, leading to a noteworthy decrease in our carbon footprint.
Green Project
With the help of advanced technologies from Jeanologia and Archroma, Naveena has made significant improvements in protecting the environment. They have greatly minimized their use of water, energy, and carbon emissions, which makes them a leader in sustainability.
What’s even better is that their methods of dyeing and manufacturing denim fabric align with preferred environmental practices. They have received recognition from a globally respected tool called ONE WAY, which evaluates sustainable techniques.
In simple terms, it means that their brand is doing a really good job at being environmentally friendly and taking care of the Earth.
Advance Denim Concept
Archroma’s advanced denim technology enhances denim by maximizing its fabric properties and minimizing its environmental impact, bringing denim to a whole new level. This innovation unlocks a broader range of colors, performance capabilities, and sustainability in the manufacturing process.
Thirst-free Denim
Thirst-free denim is a special kind of jeans that are made using less water, which is good for the environment. It uses a technology that doesn’t need steam, water, or chemicals, and this helps save a lot of water and energy, up to 90 percent! By using this new process, it saves 12 liters of water for each pair of jeans and also prevents the use of 10 to 12 tons of chemicals every year. So, wearing these thirst-free jeans can make us feel a little happier because we know we’re helping the planet by using less water and chemicals.
Dare To Adapt
Dare To Adapt is a collection of denim fabrics that are made with adaptive technologies and processes to create denim products that are responsive to the changing needs and preferences of consumers. Dare To Adapt fabrics are made with Thermolite® EcoMade technology, which provides warmth and comfort in cold weather; Coolmax® EcoMade technology, which keeps the wearer cool and dry in hot weather; or Polygiene®’s STAYS FRESH technology, which prevents the growth of odor-causing bacteria and fungi on the fabric.
100% Hemp Denim
100% Hemp Denim is a collection of denim fabrics that are made with 100% hemp fibers, which are derived from a plant that is anti-bacterial, pesticide-free, fast-growing, and water-saving. 100% Hemp Denim fabrics are made with Archroma’s EarthColors®, which are dyes derived from natural sources such as agricultural waste. 100% Hemp Denim fabrics also use enzymes from Novozymes, which help to achieve different washes and finishes without harming the fabric or the environment.
Denim Goes Disco
Denim Goes Disco is a collection of denim fabrics that are made with metallic yarns or coatings to create a shiny and glamorous effect. Denim Goes Disco fabrics are made with PFG2D Fabric, which is a polyester filament yarn that has a metallic appearance and can be dyed in various colors. Denim Goes Disco fabrics also use other technologies such as laser, which can create patterns or designs on the fabric by burning it slightly.
Fortified Denim with Dyneema
Fortified Denim with Dyneema is a collection of denim fabrics that are made with Dyneema® fibers, which are the strongest and lightest fibers in the world. Fortified Denim with Dyneema fabrics are made with a blend of cotton and Dyneema® fibers, which provide strength, durability, and abrasion resistance to the fabric. Fortified Denim with Dyneema fabrics also use other technologies such as stretch, which adds flexibility and comfort to the fabric.
Moisture Management Denim
Using TENCEL™ fibers in denim has many benefits, and one of them is a special property called wicking. Wicking means that the fabric can absorb and move moisture away from the body, keeping you dry and comfortable.
TENCEL™ fibers are really good at absorbing moisture. But here’s the cool part: TENCEL™ fibers not only absorb moisture, they also have a special way of moving that moisture away from your body. It’s like when you have a straw and you suck up a drink, and then you can blow the drink back out through the straw. TENCEL™ does something similar with the moisture. It pulls the moisture away from your skin, so it’s not stuck there making you feel wet and uncomfortable.
Stretch your Horizons
Stretch your Horizons is a collection of denim fabrics that are made with high-stretch yarns or fibers to create a flexible and comfortable fit. Stretch your Horizons fabrics are made with Lycra® dualFX® technology or Lycra® T400® EcoMade technology, which provide high elasticity and recovery to the fabric. Stretch your Horizons fabrics also use other technologies such as Thermolite® EcoMade technology or Coolmax® EcoMade technology to provide warmth or coolness to the fabric.
